2WO+1NE=2 is a fashion design brand born in Athens with a global concept. Each collection draws inspiration from a different city of the world in an obsessive manner. Outfits are named after streets and clothes after artefacts of the local culture maintaining the way of writing in the local language.
Brand Identity
Brand Development
2017—2019
Project Team: Leonidas Oikonomou, Roza Giannopoulou, Stephan Muller, Dimitris Marlagkoutsos, Alexandra Alexandridou, Thanos Eleftherakos
For such a non-conventional brand, we approached it in a non-typical fashion. All the identity is based on a single typeset in a single weight with an emphasis to math symbols. No icons, no hero imagery, no logo.
