Athena Research Center is one of the most important scientific institutions in Greece, specialising since the early 00s in digital technologies. Role—Play has been a long-term strategic partner in branding, visual identity, user experience and video production.
Rebranding
Brand Development
2024—2025
Project team: Leonidas Oikonomou, Iris Loi, Alexandra Alexandridou,
Stephan Muller.
Brand strategy by Kiriakos Spirou.
Athena is a growing research ecosystem boasting over 700 persons as scientific and admin staff working in promoting open science and applied research. As the organisation opens up to more and more facilities, cities and scientific territories, a need for brand alignment had arisen.
We refreshed the brand identity of Athena Research Center, creating a flexible sub-branding system for tens of institutes and units. A multi-line logo structure, open-source typefaces and tech-inspired graphic elements (the trapezoid + the grid) keep the identity bold, adaptable and easy to apply across all materials and occasions.
