Columbia University is one of the most acclaimed educational institutions in the world. Our collaboration focused on brand identity, user experience and production design services for their public humanities initiatives in NYC, Paris and Greece.
SNFPHI Identity
Brand Development
2018
Project Τeam: Leonidas Oikonomou, Valina Mermigka, Thanos Eleftherakos, Panos Economou
Our call was to create an identity, promo material and the digital platform to make this initiative happen.
Our logo proposal consists of three “building blocks” stacked in different directions. The SNF (Stavros Niarchos Foundation) at the bottom expresses the stable and solid foundation of the project, the rotated PH (Public Humanities) stands for the works under development, and the I (Initiative) represents the coverage that Columbia —the initiator— offers to the activities. This typographic composition attempts to meaningfully accommodate the long acronym and improve its readability. For the website, we took the “building blocks” logic further by introducing an animated Tetris-like behaviour for various elements in an attempt to illustrate the fluidity of the ideas and the complementarity of the artists and the managing team’s efforts.
