Βased in the city of Patras, Inner Ear is currently Greece’s leading indie music label, home to some of the most interesting local bands.
Website Redesign
Digital Design and Development
2025
Project team: Leonidas Oikonomou, Alexandros Koxias, Apostolos Zavras
Web development: Bracket Dev Studio
This is the second time Roleplay are working on Inner Ear’s e-shop. The original website was created by Division Binaural in 2013 and in 2018 we were brought on to expand and upgrade it. Now, to reflect Inner Ear records rebranding, we collaborated again with Bracket Dev Studio to rebuild the record label’s website mostly from scratch while keeping its predecessor’s UX values.With a drastically redesigned checkout experience and multiple interactive elements, the new e-shop features an audio player to preview the latest releases, custom-coloured product pages to match each release’s mood and a dedicated page for Same Difference, Inner Ear’s experimental sub-label.
