Orama Minimal Frames is the leading Greek manufacturer of slim-profile aluminium systems. Since 2014 we are collaborating closely on all media and formats to expand the brand as the company grows internationally.
Brand Re-positioning
Brand Development
2024—2025
Project team: Roza Giannopoulou, Eva Bolou, Michalis Siopachas, Apostolos Zavras, Stephan Muller, Onofrio Passariello
Copywriting: Olympia AivaziPhotographer: Giorgos VitsaropoulosPrinting: Mougiakakos Graphic Arts
After ten years of collaboration with Orama, we evolved the brand identity through a process of subtle refinement rather than complete reinvention. The focus was on preserving the minimalist DNA while introducing elements that allow for greater flexibility, depth, and poetic expression.The logo system was redesigned to adapt fluidly across applications, framed within generous white space and capable of balancing both centered and corner placements — echoing Orama’s minimal frames themselves. To enrich the visual language, we collaborated with art photographers whose imagery emphasizes natural beauty, detail, and materiality.A distinctive texture was introduced, derived from aluminum shavings, was developed as a recurring graphic element. Applied as foil and across multiple touchpoints, it conveys both the raw materiality and the refined industrial character of the brand. A contemporary identity that is design oriented, technical yet poetic.
