Orama Minimal Frames is the leading Greek manufacturer of bespoke glazing systems featuring exclusively slender aluminium profiles that can maintain the architects’ design intent—no matter how extreme or ambitious.
BAU Exhibition Booth
Architecture / Environmental Graphics
2025
Creative direction: Roza Giannopoulou
Architectural Design & Art Direction: Eva Bolou
Video: Panos Oikonomou
Copywriting: Olympia Aivazi
3D Animation: GRAU Visuals
Sound Design: Nikos Triantafyllou, Panos Economou, Role–Play
Artwork: Stefania Strouza, Baetylus, 2025, 35 x 22 x 18 cm, insulation foam, pins, acrylic color, aluminum leaves, varnish
Booth Construction: Syma Production
Photography: Role–Play, Orama Minimal Frames
Inspired by Orama’s new Magnetic frame system, the booth explores the surreal idea of levitation, with structures that seem to float under the concept “What Could Be”. A versatile installation made of polycarbonate and aluminum frames defines different zones through varying heights that enhance privacy. The semi-transparent surfaces integrate into the booth’s lighting concept. A 5x5m LED screen anchors the back of the booth, showcasing the campaign video. The video’s background-shifting hues interact with the surfaces, creating an immersive and ever-changing atmosphere reminiscent of sunsets.
The architectural concept was complemented by “Baetylus”, a commissioned sculpture by artist Stefania Strouza. Reflecting the “What Could Be” campaign, the levitating artwork, inspired by astral objects, explores themes of transformation and materiality. Its form and presence reinforce the ideas of lightness and spatial perception, creating a dialogue between art and architecture within the exhibition space. The artwork evokes the dramatic transformation of a celestial body as it enters the atmosphere.
The booth was designed with hospitality as a priority. We created a space that welcomes visitors while also serving as a central hub for hosting Orama’s partners with an inviting seating and bar area, fostering interaction and engagement in a relaxed setting. Showcasing products are reimagined as scaled-down, multifunctional exhibits, acting as tables and gathering points.
