Orama Minimal Frames is the leading Greek manufacturer of bespoke glazing systems featuring exclusively slender aluminium profiles that can maintain the architects’ design intent—no matter how extreme or ambitious.
The Visionaries
Art Direction / Production
2021
Project team: Markela Bgiala, Eva Bolou, Roza Giannopoulou, Maria Adela Konomi, Petros Morakis, Panos Oikonomou, Olympia Aivazi.
Concept & Art Direction by The Design Ambassador
THE VISIONARIES is an ongoing digital campaign powered by Orama Minimal Frames, aiming at encouraging the creation of an active community of passionate and creative individuals from all over the world. The initiative was launched in February 2021, amidst the Covid-19 pandemic as a digital campaign presenting a series of interviews with architects and sales representatives – members of the Orama Minimal Frames worldwide network – who are pushing the boundaries in their fields of expertise.
In line with ORAMA’s visual identity, we revamped fonts and color palette for the vivid digital environments. Animated logos mimic sliding windows, unveiling gradient light, while imagery reflects this vision. So far, our campaign includes interview videos with international partners from Lebanon, Italy, France, Belgium, Greece and an editorial featuring Greek Architects in LIFO magazine.
