Phos Villas is located on the privileged seaside spot of Ballos bay on the cycladic island of Tinos.
Visual Identity
Brand Development
2019
Project team: Leonidas Oikonomou, Roza Giannopoulou, Mateo Gomez Unda, Thanos Eleftherakos
Phos Villas consist of five villas located on a privileged seaside spot of Ballos bay on the cycladic island of Tinos. Our challenge was to introduce the resort to its niche market by creating a brand that stands out without overriding the patterns familiar to the targeted audience.
Phos is greek for light. Little things throughout the Aegean are as iconic as light. In order to underline the light’s presence in a sensory landscape as this of Tinos we created a set of fictional moons that celebrate the phases of the day (dusk, day and dawn). The 3 villas where named after ancient greek god names according to the same order (Eos, Helios and Selene). For the resort signage we let the sun and the moon do the work on the various hemispherical marble sings, a material deeply linked to Tinos.
Honorable mention @ Awwwards
