PLYFA is a flexible cultural platform that supports creative freedom, housed in two restored buildings of a former industrial complex in Athens.
Visual Identity
Brand Development
2022
Design team: Alexandros Koxias, Roza Giannopoulou, Leonidas Ikonomou
Web development: Bracket dev studio
Copywriting: Olympia Aivazi
PLYFA offers its spaces for experimentation and creative impulse, beyond the normal types of speech and communication. It’s visual identity was based on the idea of an empty space, free for creative expression. It’s starting letter Π turns into an open frame, a welcoming environment and a habitable vessel for expression while typographically complemented by empty parentheses that emphasize on the gap between words.
