Tzagkarakis & Associates is an emerging architecture and construction firm based in the small town of Matala, Crete — its legendary caves once to the generation-x hippies in the 70s.
Visual Identity
Brand Development
2020
Project Team: Leonidas Ikonomou, Yorgos Sartzis, Markela Bgiala, Eva Bolou
Web development: Bracket Dev Studio
The new logo views the letter T -taken from the firm’s initial- as a 3D shape, harshly sunlit under the southern cretan sky. Only it’s sides and shadow give away it’s form, something between a letter and a building. The rest of the identity follows suit with earthy tones, intense contrasts and smooth bevels. The new website revolves around the actual time, weather and sun position of Matala. When night comes, dark mode comes naturally, as a celebration of a very special place, where the projects are studied and executed.
