Vertical has been active in the aluminum frames trading in Greece since its inception in the 70s. Role—Play maintain a long-term collaboration in branding, digital design and architecture for over a decade.
Company Book
Brand Development
2025—2025
Project Team: Roza Giannopoulou, Michalis Siopachas , Apostolos Zavras , Alexandros Koxias,
Copywriting: Olympia Aivazi
Photography by Nikos Alexopoulos
To celebrate the Vertical’s 60-year journey in the aluminium frames sector, we designed a company book that unites brand identity, landmark projects, and a technical showcase of products in one cohesive publication. Structured in two parts—portfolio on glossy paper to enhance architectural photos, and a product showcase on craft paper for a more tactile feel. The red-threaded exposed spine is mirrored in the vertical headers and info texts in the layout, both standing for the continuum of the company’s presence and values.
