Vertical has been active in the aluminum frames trading in Greece since its inception in the 70s. Role—Play maintain a long-term collaboration in branding, digital design and architecture for over a decade.
Modular Exhibition booth
Architecture / Spatial Design
2025
Creative Direction: Roza Giannopoulou
Art Direction: Eva Bolou
Architectural Design: Eva Bolou, Yorgos Tzanetopoulos
Construction: Vertical
Photography: Nikos Alexopoulos
Video: Panow Oikonomou
Lighting: Bright
Exhibition booth design for Vertical at έσω [eso].
Inspired by the Cabinet of Curiosities, the modular structure transforms a ready-made metal shelving unit into a flexible showcase for products and promotional material. A dedicated display highlights the Orama minimal frame system.
