Zalo Spaces

Zalo Spaces is an ecosystem of quiet luxury properties in the broader area of the historic Matala village in southern Crete.

Naming, Branding & Identity
Brand Development
2023—2024

Ιnspired by the Cretan landscape and history, while employing the notions of slow living and sustainability, we introduced Zalo (=step in the local dialect). The spaces and subsequent residences names also derive from the local idiom, familiar to locals yet mysterious to visitors. Visually, three layers coexist throughout the identity: (1) sober typography, (2) curated imagery of the surrounding landscape, and (3) cutout artefacts from Crete’s rich heritage. All of the above, in a multiplicity of layouts, in real or apparent motion, as if dancing in the steps of Cretan living.