Zigoala is a restaurant in Omonia built around food, memory and urban storytelling. Creative Greek dishes with Palestinian influences meet a space that revisits the visual language of the traditional Athenian taverna, not as nostalgia, but as a contemporary expression.
Visual Identity
Brand Development
2025
Project team: Leonidas Oikonomoou, Apostolos Zavras, Eva Bolou, Roza Giannopoulou
Photography by Alexandra Masmanidi
Sparked by an emotional remark by legendary rembetiko master Markos Vamvakaris and inspired by the story of the dark-haired Swede Singoalla, a narrative universe was created, bringing real and imagined references into dialogue. Athens becomes an island, its neighborhoods villages, and at the center stands “Zigoala, not a woman, but a lion.” Zigoala’s menus are objects of use and memory. The food menu is presented on stainless steel: cool, durable, honest, echoing the kitchen counters of old Athenian taverns. The wine list, bound in leatherette, recalls the worn ledgers of traditional shops. Typography draws from vintage Athenian signage, hand-shaped letters, stretched and adjusted to fit: imperfect, direct, alive.
