Founded in 2013 in Athens, Role—Play is a team of creatives
who work across disciplines to design end-to-end experiences
that are challenging, functional and engaging.
Roza Giannopoulou—Founder, Creative Director
Leonidas Oikonomou—Founder, Creative Director
Eva Bolou—Architect, Designer
Maria Konomi—Operations Manager
Iris Loi—Senior Designer
Apostolos Zavras—Graphic Designer
Michalis Siopachas—Graphic Designer
Panos Oikonomou—Videographer
Role―Play collaborates with a network of brand strategists, web developers, copywriters, photographers, illustrators, curators and printers. Our universe expands with important contributions by Bracket dev studio, Kiriakos Spirou, Olympia Aivazi, Stavroula Papadaki + Marialena Gousiou, Yokanima, Nikos Alexopoulos, GRAU visuals, among others.
Role—Play is about getting into our peers’ shoes and having a deep understanding of the requirements, the goals and the challenges of each brief.
Baring in mind the societal and environmental impact of our work, we put a fresh eye on every project to explore possibilities within the client scope.
Role―Play challenges common creative approaches and pushes the envelope of experimentation in favour of impact. The studio’s diverse team invests personally in every collaboration to bring out the best in every project.
Our work materialises between alternative states: analytical thinking and gut feeling, ordinary and extraordinary, rational and absurd, planned and spontaneous, professional and casual. Finding and exploring the points of tension between these opposite conditions manifests itself in work that fascinates, challenges and captivates.
BRAND DEVELOPMENT
Creative Direction
Strategy and Positioning
Naming and Tone of Voice
Visual Identity
Print and Packaging
Graphic and Editorial Design
ARCHITECTURE / ENVIRONMENTAL GRAPHICS
Architecture and Interiors
Exhibition Design
Signage / Way-finding
Installations
Furniture
DIGITAL DESIGN AND DEVELOPMENT
Web strategy
User Experience and Interface
E-Commerce
CMS and Platform Builds
Technical Support and Training
ART DIRECTION / PRODUCTION
Video and Motion graphics
Photography
Audio
Event production design
Campaign Curation and content
Objects