Refeelme is the first reusable plastic cup system in Greece, aiming to reduce plastic waste produced at various events such as festivals, beach bars and local fiestas. They make sustainability a part of everyday life by helping avoid single-use plastic every time a cup is refilled.
Ithacup - Visual Identity
Brand Development
Creative direction: Leonidas Oikonomou
Graphic design: Apostolos Zavras
Illustrations: Yokanima
UI/UX: Leonidas Oikonomou, Apostolos Zavras
What if a reusable cup could become part of the experience of an entire island?
For Ithacup, an initiative by Refeelme, Beyond Plastic Med, Healthy Seas created for the Municipality of Ithaca, our challenge was not simply to design a reusable cup, but to build a campaign that could clearly communicate a new habit to locals and visitors.
We developed a complete visual identity and communication around the idea of the returning cup – just as Odysseus eventually found his way to the homeland. Applications included the cups themselves, signage, campaign materials, point-of-sale applications and website.
Four different cup designs, each with its a different scene inspired by Homer’s Odyssey, added a playful collectible dimension to the system, encouraging people to discover them all.
