To find the things that are most bright, one has to dig in the darkest places. Not another real-estate promotion on the island of Paros.
Black Light / White Stone
Brand Development
2023
Design team: Roza Giannopoulou, Eva Bolou, Stephan Muller
Copywriting: Kiriakos Spirou
Photography: Traianos Pakioufakis
Videography: Panos Economou, Antonis Venitis
The narrative presents the work not as a property, but as a discovery. Through an approach we call ‘landscape archaeology’, we collected images and objects from the environment and history of the site, developing a ‘cabinet of curiosities’ that can be discovered throughout the promotional material. The name of the project, BLACK LIGHT ⁄ WHITE STONE derives from Parian marble, a transparent rock extremely white that was mined from underground galleries and is now extremely rare.
