Vertical

Vertical has been active in the aluminum frames trading in Greece since its inception in the 70s. Role—Play maintain a long-term collaboration in branding, digital design and architecture for over a decade.

Exhibition booths
Architecture / Environmental Graphics
2019

We were asked to design the exhibition booth for Vertical’s participation in various major fairs. The booth design makes good use of the brand’s main visual elements, that of verticality and the red color. Verticality refers to the company’s name and, where applicable, is utilised either by rotating the axis of the logo either in the direction of navigation or in the vertical direction in relation to the red color form in the applications.